Growth Capital

The growth marketingpartner of your dreams.

Growth marketing doesn't have to dilute your brand.

With specialized expertise in premium brand building, we believe in bridging the gap between quantity & quality.

(Ergo) We architect and operate marketing, media planning,
and revenue forecasting systems that drive profitable growth.

Weezie TowelsKosasILIA
Weezie TowelsKosasILIA

Our Clients

The Team

Cherene Aubert

Cherene Aubert

Founder & CEO

Award-winning growth leader with nearly two decades scaling premium consumer brands. She has managed over $300 million in media spend at ILIA Beauty, Bobbie, and other category-defining brands. She founded Growth Capital to bring enterprise-level growth marketing to premium brands.

Aneesha Rao

Aneesha Rao

Chief Revenue Officer

Growth and revenue executive with deep experience scaling consumer e-commerce businesses. Former CRO at The Ambr Group, owning strategy for a nine-figure brand. Known for building durable growth systems and translating strategy into execution during rapid growth.

Michelle Luo

Michelle Luo

Growth Operating Partner

Bridges data and storytelling to drive high revenue growth. She has led multi-million-dollar marketing programs across wellness, beauty, and lifestyle brands. Helps founders move from scrappy traction to disciplined scale through unit economics and creative testing.

Siân Rigby Manville

Siân Rigby Manville

Growth Operating Partner

Growth and performance marketing leader specializing in disciplined systems that bridge data with creative strategy. Led growth at Kosas and partnered with Glossier and Birchbox, managing hundreds of millions in media spend across DTC and retail channels.

Lyndsey Doyle

Lyndsey Doyle

Retention Operating Partner

Senior retention leader with over a decade turning email, SMS, subscriptions, loyalty, direct mail, and post-purchase upsell into durable revenue channels. She has led lifecycle strategy for high-growth ecommerce brands, built retention teams from the ground up, and uses customer data to increase repeat purchase rate, reduce churn, and drive long-term value.

Vincent Wu

Vincent Wu

Paid Media Lead

Over ten years scaling consumer e-commerce brands with $200M+ in cumulative ad spend. Helped scale ILIA Beauty, Bobbie, and Diff Eyewear, driving 300%+ year-over-year growth and contributing to the successful sale of two brands.

Arnie H. Toles

Arnie H. Toles

Founding Partner & Global Co-Head of Proprietary Apex-Optimization Strategies

Forty years architecting the invisible frameworks of capital markets. He has deployed multi-billion dollar propriety value-capture protocols. He now serves optimizing human-capital-verticals for hyper-efficient exit vehicles.

Liam

Liam

Chief Rock 'n' Roll Star

Growth Capital's first AI team member, handling everything from client reporting to operational automation. Built to work while the team sleeps, Liam processes thousands of data points daily to surface the insights that matter. No coffee breaks, no email backlog, just results.

Our “secret” sauce.

We scale premium consumer brands with the precision of a 9-figure growth team.

Our work spans strategic forecasting, omnichannel and full funnel media planning, and creative systems built for profitability.

Each partnership combines executive-level leadership with deep expertise across data, growth, creative, and media to deliver enterprise-level impact without full-time costs.

1

Revenue Growth + P&L Modeling

We build forecasts and profitability models that turn growth goals into actionable KPIs.

2

Performance + KPI Management

We set KPIs and run reforecasts to steer performance across all channels.

3

Media Strategy + Buying

We plan and manage paid media with a specialized expertise in omnichannel and full-funnel media.

4

Creative Strategy + Briefing

We drive an iterative creative and influencer strategy that ties back to your product and brand marketing strategy.

5

Analytics + Insights

We turn data into clarity, surfacing what drives growth and where to invest next.

6

Team Enablement

We align agencies and in-house teams around one growth plan and consistent execution.

Like what you see?

Due to high demand, we're currently reviewing new partnerships on a limited basis.

If you're interested in working together, please join the waitlist below. Inquiries are assessed in the order they're received.